The Importance of Intelligent Product Selection

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The importance of intelligent product selection

Selecting products is our main mission here at Healthiest. In doing so, we aim to bring you not only the healthiest products possible but also the hidden facts about your products that some manufacturers don't want you to know!

We're tired of shady marketing selling us "healthy" products when they're anything but, neglecting to inform on ingredients that cause cancer, eczema, diabetes (think Snackwells craze back in the '90s), just to name a few.

But fear not. There are thousands of great brands that have our passion and standards for healthy consumer goods, and it’s our great pleasure to share them with you.

But before you do: Download the Healthiest Helper to quickly identify the best products for all your needs.

Labels don’t reveal everything

Hate to break it to you, but labels lie or at least don’t tell the whole story about a product. Consumers often choose products simply because they’re sold in familiar stores or by familiar e-tailers (Whole Foods,Target, Walmart etc) , but that type of blind faith is detrimental to your long-term wellbeing.

It’s important to dig deeper. First, labeling requirements in the US don’t require full disclosure of important facts about a product.  For example, products aren’t always tested for harmful contaminants, heavy metals, or GMOs - and you wouldn’t find this information on a label or even on a brands website.  Furthermore, ingredients like fragrance and natural flavors are hiding spots for harmful ingredients. Even dosages and efficacy vary from brand to brand. For example, 500 MG of a vitamin from one company won’t have the same potency and absorption rate as 500 MG of the same vitamin from a different company.

But you can’t stand in the supplement aisle or order from Amazon and lab test the product you buy, so what do you do? Whom can you trust?

How we find a trustworthy brand

We start with clear and complete documentation from the brands.  We require brands to provide transparency in to their ingredients, marketing claims and manufacturing processes.

It’s crucial to understand how companies source their raw materials. Is there transparency in the supply chain? What kind of quality control do they employ to assure safety of the final product? If they are manufacturing supplements do they manufacture in a cGMP or GMP lab?

We need to confirm that independent lab tests measure quality and purity of all products, including reputable third-party certifications and testing from, USDA Organic, the Non-GMO project, Oregon Tilth organic, U.S. Pharmacopeial Convention (USP), (CL), GOTS certification, or NSF International (NSF); just to name a few.

Companies don’t hold the same standards for all products

Product differentiation is important to note.

While there are a multitude of high-quality suppliers, manufacturers and companies, not all of their products meet the same standards of excellence. And even within the small group of great companies, we must still evaluate product by product.

You could spend days researching the nuances of hundreds of brands . . . or, you could let us do it for you :) Speaking of us, click here to read more about our team of experts and researchers!

As an example, have a glance at our quest for the healthiest, most efficient calcium supplement on the market and we’ll walk you through the process: Why not all calcium is created equal.

Make Healthier Choices with the Healthiest Helper

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Harrison Kipper